As the eCommerce Designer, I led the design of the landing page and digital assets for this omni-channel campaign. The page featured a clean intro and video content from Athena to highlight product inspiration and personality. Results included 162K page views with a 56% product click-through rate, and a homepage app feature that drove 1,900+ downloads—a 196% increase week-over-week.
Webby Honoree for the category "Websites and Mobile Sites - Best Use of Photography"
Senior Creative Director: Amy Haiar
Sr. Art Director: Danielle Zuberbuhler
Photography: Peggy Wong
Copywriter: Jean Han
