As Senior Designer, I led the redesign of the "Real Registry" baby registry page to make a more product-focused and inspirational experience. The new design introduced a fresh look and feel, highlighting standout registrants and their top picks. I incorporated playful elements and our new branded kids’ color palette to better align with the brand’s evolving look and feel.
Before and after comparison of the redesign.
Sr. Art Director: Danielle Zuberbuhler
Copywriter: Jean Han
