As Design Lead, I developed a new landing page for Crate & Barrel’s home renovation strategy—a hub for inspiration and guidance around “no demo reno” updates. The page spotlighted kitchen islands and bath vanities, supported by key categories like lighting, stools, cabinet hardware, and rugs. This marked a strategic shift to position the brand as a one-stop destination for renovation needs.
Senior Creative Director: Amy Haiar
Sr. Art Director: Danielle Zuberbuhler
Copywriter: Tina Morgan
