As Senior Designer, I partnered with the eCommerce Site Merchant in furniture to create a visual filtering experience for sofas and sectionals PLPs. We introduced new ways to shop—by size, collection, and fabric—based on top customer behaviors. Post-launch, the Sofa PLP saw a 30% engagement rate and a 33% lift in visit conversion among engaged users.
Director, eCommerce Creative: Danielle Zuberbuhler
Art Director: Cj Weidner
eCommerce Site Merchant: Mary Grace Castillo
