As the graphic designer, I created marketing materials for Beachwaver Co.® products sold in salons nationwide, working with the Lead Designer and Salon Accounts Manager. My responsibilities included print materials, catalogs, postcards, order forms, email blasts, and social media posts.
The Salon Trifold was designed to showcase Beachwaver’s top-selling products, their benefits for salons, and an overview of the company. The challenge was presenting a large amount of information in a clear, scannable format, with a focus on salon discounts, styling efficiency, and innovative technology.
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The initial plan for the salon catalog was a small brochure showcasing collections, wholesale prices, and product benefits. After collaborating with the Lead Designer, we decided to conduct a photoshoot for a fresher, more appealing presentation. This led to the creation of a multi-page catalog, Beachwaver’s first.
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Lead Designer: Crystal Krimpuri
Art Director: Emily Potempa
Copywriter: Katie Harrington
