As a freelance graphic designer for LNL Foods, Inc., I collaborated with the Marketing Director to redesign the identity for their original product, Zoe's Anything Sauce. To stand out on crowded shelves, I created a bold, colorful design with a light background and prominent typography. The updated identity highlighted its health-conscious appeal and was applied to the packaging, later extending to the new product line.
Comparison of the original design next to the new, updated label.
